SEM by Leading
Google Ads Agencyin Singapore

The most common KPIs include impressions, click-through rate (CTR), cost per click (CPC), and conversions such as calls, forms or bookings. We also track cost per conversion and return on ad spend (ROAS) to measure profitability. The right KPIs depend on your campaign goals — whether that’s brand visibility, lead generation or patient acquisition.

Quality score is influenced by three main factors: keyword relevance, ad copy relevance, and landing page experience. A higher quality score leads to lower costs and better ad placements. This means your ads should match user intent closely, your copy should be engaging and accurate, and your landing page must load quickly and provide a seamless

Your budget should be based on your goals, competition, and the average cost-per-click for your keywords. In healthcare, competitive specialties may require higher budgets than general practice. We usually recommend starting with a test budget to gather performance data, then scaling based on cost per lead and return on investment.

While it’s possible to run campaigns independently, Google Ads is highly competitive and requires constant optimisation. An agency brings expertise in keyword strategy, ad compliance, bidding and conversion tracking. We also ensure that your campaigns remain cost-efficient and, for healthcare clients, compliant with MOH and HSA regulations.

Overspending often happens when campaigns are poorly targeted or not monitored closely. We prevent this by setting daily budgets, using precise keyword targeting, negative keywords to cut waste and regular performance reviews. Our approach ensures your spend goes toward high-quality clicks that are more likely to convert.