Turn Every Call Into Actionable Insight
Phone calls remain one of the most valuable sources of enquiries and leads for many businesses. But without a detailed look into them, it’s difficult to know which campaigns are driving calls, what customers are asking about and how well those leads are being handled.
AM-Track ® , our proprietary call-tracking platform, gives you clear answers. By linking phone enquiries back to specific marketing campaigns, AM-Track ® helps you understand which strategies are working, what services patients or customers are most interested in, and how effectively your team is managing these opportunities.
Benefits of AM-Track ®Call Tracking
Campaign Performance
This allows you to attribute calls to specific campaigns and channels to measure ROI accurately and finetune campaigns better.Service Insights
Discover which services or treatments are generating the most enquiries to your business and adjust your business strategy accordingly.Missed Call Tracking
See how many calls are missed, helping you capture opportunities that might otherwise be lost and work to minimise them.Customer Service Quality
Review call interactions to assess how receptionists or front-line staff handle enquiries and identify areas for improvement.
How AM-Track ® Works
Call Attribution
Call Monitoring
Quality Evaluation
Reporting & Optimisation
Why Choose
AM-Track ® ?
Proprietary platform to integrate with all your marketing campaigns
Tailored for businesses where phone calls are a key source of leads
Useful marketing analytics that guide smarter, more effective strategy
Scales seamlessly with your business and adapts to growing call volumes
FAQs
What is call tracking and why is it important?
Call tracking links incoming calls to the marketing campaigns that generated them. It helps you understand which ads are effective, which services attract the most interest and how your team performs when handling leads.
Is call tracking only about numbers, or does it show quality too?
It’s not just about volume. AM-Track ® provides both quantitative data (like call counts and missed calls) and qualitative insights (like call handling and enquiry types), giving you a complete picture.
Will customers know their calls are being tracked?
Calls are routed seamlessly through tracking numbers without affecting customer experience.
How secure is the data collected through AM-Track®?
All call data is handled with strict confidentiality and stored securely in line with prevailing best practices.
Can AM-Track® show trends over time?
Yes. Beyond call tracking itself, AM-Track ® provides reports that highlight call patterns and enquiry trends over time. This allows you to spot seasonal demand, plan resources and align campaigns with customer behaviour.
Start Tracking What Matters Most
Every missed or mishandled call is a lost opportunity. With AM-Track®, you’ll know exactly how your marketing drives enquiries and how well those calls are being managed; allowing you to turn insights into better campaigns, higher service standards and better returns on your investment.
Book your free consultation
Start with a no-obligation session to uncover your goals and challenges.
Get a tailored strategy
Receive a plan built around your goals, not a one-size-fits-all.
Launch and grow your business
Put your vision into action and scale with confidence.
Contact Information
60 Paya Lebar Road, #12-51/52, Paya Lebar Square, Singapore 409051
