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AM-Track®Proprietary Call Tracking by Activa Media

Turn Every Call Into Actionable Insight

Phone calls remain one of the most valuable sources of enquiries and leads for many businesses. But without a detailed look into them, it’s difficult to know which campaigns are driving calls, what customers are asking about and how well those leads are being handled.

AM-Track®, our proprietary call-tracking platform, gives you clear answers. By linking phone enquiries back to specific marketing campaigns, AM-Track® helps you understand which strategies are working, what services patients or customers are most interested in, and how effectively your team is managing these opportunities.

Benefits of AM-Track® Call Tracking

  • Campaign Performance

    This allows you to attribute calls to specific campaigns and channels to measure ROI accurately and finetune campaigns better.
  • Service Insights

    Discover which services or treatments are generating the most enquiries to your business and adjust your business strategy accordingly.
  • Missed Call Tracking

    See how many calls are missed, helping you capture opportunities that might otherwise be lost and work to minimise them.
  • Customer Service Quality

    Review call interactions to assess how receptionists or front-line staff handle enquiries and identify areas for improvement.

How AM-Track® Works

Call Attribution

Every marketing campaign is assigned a unique tracking number, so you know exactly which ad, keyword or channel is driving each enquiry.

Call Monitoring

Track call volumes, popular enquiry types and missed calls to gain a deeper understanding of customer demand and resource allocation.

Quality Evaluation

Assess how your team handles calls and leads, giving you opportunities to improve customer service standards.

Reporting & Optimisation

Get clear reports that connect call performance to marketing ROI, allowing you to optimise campaigns and operations.

Why Choose
AM-Track®?

  • Proprietary platform to integrate with all your marketing campaigns

  • Tailored for businesses where phone calls are a key source of leads

  • Useful marketing analytics that guide smarter, more effective strategy

  • Scales seamlessly with your business and adapts to growing call volumes

FAQs

What is call tracking and why is it important?

Is call tracking only about numbers, or does it show quality too?

Will customers know their calls are being tracked?

How secure is the data collected through AM-Track®?

Can AM-Track® show trends over time?

Start Tracking What Matters Most

Every missed or mishandled call is a lost opportunity. With AM-Track®, you’ll know exactly how your marketing drives enquiries and how well those calls are being managed; allowing you to turn insights into better campaigns, higher service standards and better returns on your investment.

Book your free consultation

Start with a no-obligation session to uncover your goals and challenges.

Get a tailored strategy

Receive a plan built around your goals, not a one-size-fits-all.

Launch and grow your business

Put your vision into action and scale with confidence.